Cult favorite and coveted dress designers Damzels in this Dress opened their long awaited flagship retail location Doll Factory by Damzels in the fall of 2006. The store is situated in the heart of Queen St. East, in the ultra cool Toronto neighbourhood of Leslieville. The New York Times calls the area "Toronto's Hottest place to eat, drink and shop."

The store boldly boasts the city's best dress selection from cocktail to day wear and everything in between. Fuscia and black lacquered vintage furniture display products varying from hipster baby onesies stating "Daddy Drinks Because I Cry" to swallow emblazoned purses, and racks and racks of pin up and vintage inspired clothing.